About
Brooke Wilson, APR
Founder, Storyline Solutions
I’m Brooke Wilson, a strategic communications consultant focused on helping organizations bring more clarity and alignment to their campaigns.
My background is in nonprofit communications, where I’ve spent years working alongside leadership teams to strengthen messaging, support fundraising efforts, and plan campaigns that drive meaningful engagement.
Through that work, I started to notice a consistent pattern.
It’s rarely a lack of effort that holds organizations back.
More often, it’s a lack of clarity in how strategy, messaging, and execution come together—especially around key campaigns.
How I Think About This Work
I don’t see communications as a separate function from strategy.
It’s how strategy shows up.
It’s how decisions are translated into something people can understand, connect with, and act on.
When that connection is unclear, even strong organizations can struggle to gain traction—no matter how much they’re doing.
My work focuses on helping bring those pieces into alignment so that campaigns feel more intentional, more cohesive, and ultimately more effective.
Who I Work With
Much of my experience has been with nonprofit organizations, and that continues to be a meaningful part of my work.
At the same time, I also work with businesses—applying the same principles of clear messaging, thoughtful strategy, and consistent execution to support growth, engagement, and results.
What It’s Like to Work Together
My approach is thoughtful and collaborative.
I’m not here to hand over a generic plan or add more to your plate. I’m here to help you think through what actually matters, clarify what you’re trying to communicate, and build a path forward that feels both strategic and doable.
Experience & Credentials
I’ve built communications departments from the ground up, led integrated fundraising campaigns, executed rebrands, and worked alongside executive teams navigating funding pressure and periods of growth.
As an Accredited in Public Relations (APR) professional, I combine big-picture strategy with hands-on experience. I understand the realities leaders face—whether that’s increasing revenue expectations, lean teams, or shifting priorities—and I bring a steady, thoughtful perspective to help organizations move forward with clarity and coordination.
I’m a native of Little Rock and a proud Baylor Bear. I spent more than seven years in Texas, where my career began and my passion for mission-driven work took root.
Let’s Connect
If you’re planning something important and want to approach it with more clarity and intention, I’d be glad to connect.