About
Brooke Wilson, APR
Founder, Storyline Solutions
I'm Brooke Wilson, a strategic communications advisor who helps mission-driven organizations communicate with greater clarity, confidence, and purpose.
My background is rooted in nonprofit communications, where I've partnered with leadership teams navigating growth, fundraising, organizational change, and increased visibility.
Over the years, I've noticed a common pattern.
Organizations rarely struggle because they care too little.
More often, they struggle because the people closest to the work have never had the opportunity to step back, clarify what matters most, and communicate it consistently.
That's the work I love.
How I Think About This Work
I don’t see communications as a separate function from strategy.
It’s how strategy shows up.
It’s how decisions are translated into something people can understand, connect with, and act on.
When that connection is unclear, even strong organizations can struggle to gain traction—no matter how much they’re doing.
When communication reflects strategy, organizations build stronger relationships, inspire greater confidence, and make better decisions.
My role is to help create that clarity, so communications become a strategic advantage rather than another item on the to-do list.
Who I Work With
Storyline partners with mission-driven organizations that are navigating:
Organizational growth
Fundraising initiatives
Strategic planning
Increased visibility
Leadership transitions
Messaging and positioning
Stakeholder engagement
Whether you're preparing for a campaign, refining your organizational narrative, or aligning communications with a new strategic direction, the goal is the same: helping your organization communicate with clarity and confidence.
What It’s Like to Work Together
My approach is thoughtful and collaborative.
I'm not here to hand you a communications plan and disappear.
I’m here to help you think through what actually matters, clarify what you’re trying to communicate, and build a path forward that feels both strategic and doable.
Strategy before tactics.
Before recommending communications activities, we'll take the time to understand your goals, audiences, and priorities so every recommendation supports what matters most.
Turning complexity into clarity.
Growth often creates competing priorities and inconsistent messaging. Together, we'll simplify what's most important and build a clear communications foundation.
Grounded in mission-driven work.
Having spent my career partnering with nonprofit organizations, I understand the realities leaders face—from fundraising and board engagement to limited capacity and competing priorities. My recommendations are practical, collaborative, and tailored to your organization's mission.
Experience & Credentials
I’ve built communications departments from the ground up, led strategic communications initiatives, executed rebrands, and worked alongside executive teams navigating organizational growth.
As an Accredited in Public Relations (APR) professional, I combine big-picture strategy with hands-on experience. I understand the realities leaders face—whether that’s increasing revenue expectations, working with lean teams, or shifting priorities—and I bring a steady, thoughtful perspective to help organizations move forward with clarity and strategic alignment.
I’m a native of Little Rock and a proud Baylor Bear. I spent more than seven years in Texas, where my career began and my passion for mission-driven work took root.
Let's Start a Conversation
Every organization faces different communications challenges.
Whether you're refining your messaging, preparing for growth, strengthening fundraising, or simply looking for an experienced strategic partner, I'd love to learn more about your goals.